Trigger Salesforce Marketing Cloud emails and cart recovery from real bookings
Salesforce Marketing Cloud is Salesforce's platform for email and cross-channel marketing at enterprise scale. With the TickX and Salesforce Marketing Cloud integration, booking events in your ticketing system trigger Marketing Cloud emails automatically, including adaptive cart abandonment emails that bring buyers back to the tickets they left behind.
TickX connects major ticketing systems to Salesforce Marketing Cloud
Recover abandoned ticket sales through Salesforce Marketing Cloud
When a customer leaves checkout, TickX captures what was in the basket and triggers a Marketing Cloud email personalised to those tickets while the intent is still fresh. Adaptive Cart Abandonment recovers 3 to 5% of otherwise-lost revenue, so an operation selling £10m of tickets a year can win back £300,000 to £500,000 from a workflow that runs itself once configured.
Automate Marketing Cloud emails around every booking
TickX fires Marketing Cloud emails from booking events, from the offer straight after purchase to the survey after the visit. To keep customer records and segments current as well, see the Salesforce CRM integration.
Explore the full list of CRM, advertising, and marketing platforms TickX integrates with
Answers to common questions about how TickX works with Salesforce Marketing Cloud
Connect your ticketing data to Salesforce Marketing Cloud with TickX, painlessly. TickX triggers Marketing Cloud emails from real booking events, including adaptive cart abandonment that recovers 3 to 5% of otherwise-lost revenue. Emails send from your own templates and sender domain.
What does the TickX and Salesforce Marketing Cloud integration do?
TickX triggers Salesforce Marketing Cloud emails from real booking events, including adaptive cart abandonment emails. Marketing Cloud sends each message through your own templates and sender setup, and TickX supplies the trigger and the booking details.
How does cart abandonment work with Salesforce Marketing Cloud?
TickX detects an abandoned checkout as it happens and captures the cart contents, such as the event, date and ticket type. It then triggers a Marketing Cloud email personalised to that basket, so the customer can return to the booking they started.
How much revenue can cart abandonment recover?
Adaptive Cart Abandonment recovers 3 to 5% of otherwise-lost revenue. For an operation selling £10m of tickets a year, that is £300,000 to £500,000 recovered from emails that send automatically once configured.
Do I need the Salesforce CRM integration as well?
No, each integration works on its own. Teams that also want booking data and segments in their Salesforce records can add the Salesforce CRM integration alongside it.
TickX turns abandoned checkouts and bookings into Marketing Cloud emails that send themselves.
See how to recover more ticket sales with Salesforce Marketing Cloud
