Grow order values and delight customers

Incremental revenue is everything customers spend beyond the base ticket — upgrades, add-ons, bundles, dining, parking, merchandise, and post-purchase extras. Pairing solutions that drive incremental revenue with a platform built to support upselling that feels natural inside the booking flow can typically add 5–10% to average order value without spending another pound on acquisition.

Customers see a ticket, pay for the ticket, and leave. The upgrades, bundles, and add-ons they'd happily buy need to be presented at the right time, with the visual and written information that makes the offer compelling. When someone is buying tickets the intent is already there, so solutions like TickX Flows dynamic upgrades and smart add-ons are a great opportunity to capture that intent and grow revenue.

Surface the right offer at the right step: VIP and premium options at ticket selection, single-click add-ons like flexible entry or F&B at checkout, and bundled experiences with clear value messaging. TickX Flows handles the placement and timing of offers so the prompts feel native rather than bolted on.

Low-cost, low-friction extras under £7 attach best because they feel like easy yes-or-no decisions that enhance the experience — flexible entry, fast-track, food and drink vouchers, and small merchandise are all strong levers for growing basket value. With TickX Flows, higher-value upgrades like VIP packages work when the benefit is shown clearly and the price differential is framed per ticket, not per total.

Not when it's done right. TickX Flows delivers upgrade prompts that show the per-ticket price difference, list the benefits clearly, and make declining or accepting easy — lifting order value without dragging on conversion. Tottenham Hotspur Stadium grew order values by 31% with Flows.

Yes, and most operators barely touch this. Customers will upgrade their ticket, add parking, buy merchandise, or change performances after they've paid. TickX PostRev gives ticket holders a self-service path to do exactly that, so the revenue comes in without adding work for your team.

Yes. Your buyer data stays yours, and IQ makes it usable by syncing customer, booking, ticket type and order value data into the systems you already market from, including HubSpot, Salesforce, Dotdigital, Mailchimp, Klaviyo and Iterable. Opt-in status captured at booking carries through as a segmentation criterion, so only consented contacts are marketed to. Data sent to ad platforms is hashed first.

Connect booking data to your marketing stack at the point of purchase rather than exporting it later. IQ syncs each order into your CRM and email platform continuously, so pre-visit communications, upgrade offers and win-back campaigns all run off current data. Abandoned cart recovery works the same way, through email from your own ESP, and typically recovers 3 to 5% of revenue.

TickX is a marketing, revenue optimisation and booking experience platform that sits on top of your ticketing system. Flows replaces the online booking experience so you can bundle, upgrade and apply rules-based pricing, while your ticketing system continues to hold inventory, orders and finance. IQ then puts the resulting data to work across 40+ marketing integrations.