Increase order values with Experience Bundling

Bundling lets customers book multiple related experiences in a single transaction, whether that's a stadium tour paired with a skywalk, a theatre ticket combined with pre-show dinner, or an attraction sold alongside parking and fast-track. With TickX Flows, the whole bundle is built into the checkout journey, so customers can plan a fuller day in one go while you capture a higher order value per booking.

Significantly, when the bundle is relevant and the value is clear. Tottenham Hotspur Stadium grew AOV by 31% year-on-year using Flows, with 16% of total orders bundled and the annual bundle target beaten six months early. The TickX benchmark for AOV uplift sits between 5 and 10%, with bundling-led operators trending well above that.

Flows syncs available time slots across the bundled experiences automatically and builds in a buffer between them, so guests aren't rushed from one to the next. A 90-minute stadium tour followed by a skywalk won't get booked back to back, which means customers only see combinations that actually work in real life. No clashes, no panicked sprints between venues, and no support tickets cleaning up after the fact.

Yes. Flows integrates with OpenTable and SevenRooms, so live dining availability appears directly in the checkout and tables are automatically timed around the experience, either pre-show or post-show depending on how long the event runs. Magic Mike Live reached a 12% dining reservation attachment rate through this integration, making restaurant reservations one of the strongest revenue levers in the bundle.

Targeted discounts on bundled combinations usually pay for themselves several times over. A small per-bundle saving lifts attachment rates, and the higher order value more than covers the cost of the discount. Flows lets you apply incentives at the bundle level and track which combinations convert best, so you can refine the offer over time.

Yes. Flows supports multi-attraction bundling across different parts of a venue and across partnered experiences, with the customer completing one transaction inside your embedded checkout. Each underlying ticket stays in the ticketing system that owns it, so fulfilment and inventory don't change.

Yes, provided the offers appear after the customer has committed to a ticket rather than before it. Flows introduces upgrades and packages at defined points in the booking journey, so the path to purchase stays short and the decision stays simple. Clients moving to Flows typically see conversion improve by 12 to 20% alongside higher spend per booking.

Look for live availability across every experience in the bundle, automatic time slot matching, and attachment tracking so you can see which packages actually sell. Pricing should be rules-based, with tiers, triggers, floors and ceilings that you define and control. The platform should also work with your existing ticketing system rather than asking you to replace it.

Flows replaces the online booking experience and sits on top of your ticketing system, which stays the source of truth for inventory and finance. Availability for every experience in a bundle is pulled live from that system, so time slots stay accurate and nothing oversells. TickX supports 300+ experiences globally on this model, with no change to how your box office or finance team operates.

Yes. Flows configures the booking journey around the ticket type each customer picks, proposing the upgrades and add-ons that actually fit that selection rather than a generic list. For bundled experiences it goes further: it looks up live availability across every experience in the bundle, builds in a buffer for travel time between them and for group size, and matches valid time slots automatically, so a multi-attraction booking never oversells or leaves an impossible gap. You can tier the whole thing across both ticket types and experiences, from a single entry through to a premium multi-venue package, all in one journey.