Sell more tickets.
Spend less on ads.
Know exactly why.

Make every marketing dollar work harder. TickX IQ connects your ticketing data to your ad platforms, audiences, and attribution in one place, built for experience marketers.

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Trusted by 300+ experiences worldwide

Marketing that works as hard as your team.

Every campaign trained on real buyers. Every ad platform optimising against real ticket sales. Every dollar traceable to revenue.

That's what TickX IQ unlocks.

Three outcomes. One suite.

Sell more tickets

Turn ticketing data into high-intent audiences across every ad platform you run. Reach real buyers, not just site visitors.

Spend less on ads

Auto-synced audiences and server-side conversion tracking cut wasted spend and boost your Return on Ad Spend (ROAS) without touching your ads budget.

Know exactly why

Full-funnel attribution connects every click to real revenue. See what's working and double down.

AUDIENCE BUILDER

Reach the right people with data you already own.

IQ's Audience Builder turns ticketing data into high-intent audiences and syncs them across your ad stack in real time. No CSV exports. No stale lists. Just precision targeting that updates as fast as your business moves.

Auto-sync audiences using real-time ticketing data
Segment by 30+ criteria including order value, ticket type, performance day, and location
Reach the right people across Meta, Google, TikTok, Pinterest, Snapchat, and more
Sync opt-in audiences to your CRM or export in seconds

SERVER-SIDE CONVERSION TRACKING (CAPI)

See every ticket sale, across every ad platform.

IQ's server-side Conversion APIs connect every ticket purchase back to the ad platform that drove it, even when pixels or cookies fail. Meta, Google, TikTok, and more optimise on real sales data, not incomplete signals.

Set up server-side tracking to major ad platforms in just a few clicks
Connect Meta, Google, TikTok, Snapchat, Pinterest, Reddit, and X
Attribute purchases to campaigns even when cookies or pixels fail
Send real revenue data to ad platforms to improve ROAS

13% lower Cost Per Result (CPR) Advertisers running the Conversion API see a 13% lower cost per result on average. Meta

TICKET REVENUE ATTRIBUTION

Tie every ticket sale back to the campaign that drove it.

IQ connects the dots between ad click and ticket purchase across every channel you run. See which campaigns, platforms, and keywords are actually driving revenue so you can invest more in what works and cut what doesn't.

Track the full customer journey from first click to final purchase
See revenue by channel, campaign, and creative in one dashboard
Attribute online and offline campaigns with branded QR codes and trackable links
Prove marketing ROI with revenue data, not vanity metrics

50% +

Stronger ROAS on Meta for Magic Mike Live using TickX audience data.

Read the case study

Built for live events, attractions, and everything in between.

Experience marketing is different. Campaign windows are short, inventory is perishable, and the difference between a sold-out run and empty venue often comes down to how smartly you can target.

Purpose-built for experience marketers. Not generic ecommerce.