Question 1

Does IQ replace our ticketing system?

Accepted Answer

No. Your ticketing system stays the source of truth for inventory, orders and payments. IQ sits alongside it as the marketing layer, reading your ticketing data so your audiences, campaigns and reporting all work from the same numbers.

Question 2

How long does it take to get running?

Accepted Answer

Most operators are live within a few weeks, and the first campaigns can be running the same day the data connects. There is no replatform and no migration of your ticketing setup.

Question 3

Is this only for large operators?

Accepted Answer

No. IQ runs for 500-capacity venues and for groups selling more than five million tickets a year. The same tools are there either way, and smaller teams tend to lean harder on the automations because there are fewer people to run each campaign by hand.

Question 4

How much extra revenue can cart abandonment recover?

Accepted Answer

Across our clients, abandoned-cart emails typically bring in 3–5% additional revenue. IQ spots who left, segments them by the date they were looking at and follows up automatically, adding an incentive only where one is needed.

Question 5

Can we sync audiences to Meta and Google?

Accepted Answer

Yes. Audiences built in IQ sync to the major ad platforms and social networks, covering exclusion lists, lookalikes and direct retargeting, so the segments you build from ticketing data can be used where you actually spend.

Question 6

What about sales through OTAs, resellers and the box office?

Accepted Answer

They come in too. IQ imports orders and customers from every channel you sell through, whether that is your own website, an OTA or reseller like Viator or GetYourGuide, your box office, or a walk-up at the door. However someone bought, the order lands on a customer record you can report on and market to.

Question 7

How does IQ handle customer data and consent?

Accepted Answer

Marketing consent and preferences are held on the customer record and respected across every send and every audience sync. Data stays yours, and your audiences are built from your own first-party sources rather than third-party tracking.

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