Frequently asked questions

TickX is a leading marketing platform for the experience economy, helping event producers, attractions, and organizers sell more tickets, increase order values, and maximise lifetime revenue. Designed to integrate seamlessly with existing ticketing systems, TickX's suite of solutions includes Flows, IQ, Pricing Genius, and PostRev. Trusted by leaders in live entertainment and attractions worldwide, TickX has supported over 300 experiences and helped process more than $1 billion in transactions.

Customers using TickX typically see a 12-20% increase in conversion, a 5-10% increase in average order value, and a 3-5% revenue uplift from adaptive cart abandonment. TickX has supported over 300 experiences and tracked $3B+ in transactions through IQ.

TickX works alongside your existing ticketing system through a real-time API. Your ticketing system continues to handle inventory, payment processing, and operations. TickX is focused on marketing tools, the purchase flow, and sales analytics, with the goal of maximising sales for the producer.

TickX has five products that work together or on their own: Flows (embedded branded booking), IQ (full-funnel analytics and marketing), Pricing Genius (rules-based dynamic pricing), PostRev (post-purchase upgrades and revenue), and Core (the entry-level bundle combining essentials from Flows and IQ).

Flows is the embedded booking engine trusted by over 300 leading experiences to convert more customers and drive more revenue. It connects directly to your ticketing system to keep customers on your site, in your brand, and on the path to purchase. Flows ships with reserved seating, timed entry, embeddable calendars, availability and filtering controls, urgency indicators, and post-purchase upsells. Customers typically see a 12-20% increase in conversion and a 5-10% increase in average order value after rolling out Flows.

No. Flows works alongside your ticketing system via a real-time API. Inventory, orders, and seat maps continue to live in your ticketing system. Flows handles the front-end buying experience.

Yes. Flows ships with reserved seating and timed-entry capability for attractions and venues that need them, alongside embeddable calendars for date- and time-based booking.

IQ is a full-funnel analytics and marketing toolkit that connects ticketing data to CRM and ad platforms. Features include real-time attribution, audience segmentation, adaptive cart abandonment, CAPI and server-side conversion tracking, and automated campaign triggers. IQ works alongside your existing email, SMS, and ad tools so you can act on real ticketing behaviour without rebuilding your stack.

The Audience Builder uses first-party ticketing data to build segmented audiences that sync directly to ad platforms and CRMs. Segment by purchase history, location, ticket type, and event genre to power lookalikes and retargeting pools, all built from real buyer behaviour rather than static lists.

TickX tracks conversions from first click through to completed ticket purchase using a server-side conversion API. That keeps attribution resilient to ad blockers and cookie restrictions so channel performance and ROAS stay accurate.

IQ syncs ticketing-data audiences directly to Meta, TikTok, Snapchat, Google, X, LinkedIn, Pinterest, and Reddit. You can use this data to seed and power lookalike and retargeting campaigns from real buyer behaviour including ticket types, location, order values, and more. Paired with CAPI server-side conversion tracking, this keeps attribution accurate even with ad blockers in place.

Yes. Server-side tracking and conversion APIs close the loop on user interactions, connecting purchases to clicks even when ad blockers are active. Your ad campaigns get better attribution data and can use that data to optimise ad performance.

Pricing Genius is an autopilot for your ticket pricing strategy. It automates price changes based on rules you set, so prices match demand and you capture more revenue without manual updates. Triggers can include overall inventory levels, specific ticket availability, days until performance, ticket type, and scheduled events like weekends or holidays.

Rules-based pricing keeps you in control of every price change. Dynamic, algorithm-driven pricing systems often act as black boxes, making changes that can feel unpredictable to customers and misaligned with your brand. With Pricing Genius you set the criteria and bounds, and every change is logged and auditable. That means transparent, predictable pricing that grows revenue while keeping your brand and customer experience consistent.

Yes. Pricing Genius is rules-based by design. You define the criteria and bounds. The engine applies them automatically in real time and surfaces revenue tracking and impact analytics so you can iterate.

PostRev is a post-purchase feature that lets ticket buyers upgrade or modify their orders after checkout. Customers can upgrade their seats, buy add-ons, and change their entry date or time on a self-serve flow. Every change updates automatically in your ticketing system, so your team grows incremental revenue without admin overhead.

TickX PostRev gives ticket holders a self-serve way to change their date or time after they've already booked, without needing to contact support. Orders update automatically in your ticketing system, so there's no manual admin for your team. Routine reschedule requests stop landing in your support queue, freeing your team for higher-value work and protecting revenue that would otherwise be refunded.

PostRev surfaces upgrade and add-on options after customers have already purchased. Ticket buyers can upgrade their seats, add experiences, or buy extras themselves, with every change reflected automatically in your ticketing system. This drives incremental revenue from buyers who are already committed to attending.

PostRev moves common requests like date changes, ticket resends, and order updates onto a self-serve flow customers complete on their own. That cuts down the routine work your support team handles, and turns interactions that used to cost time into opportunities to upsell.

Adaptive Cart Abandonment in TickX IQ recovers abandoned baskets through triggered email and SMS flows tailored to ticket type, event, and customer behaviour. Customers using it typically see a 3-5% revenue uplift from cart recovery alone.

Combine TickX Flows for in-flow upsells and bundled offers at checkout with PostRev for timely post-purchase upgrade prompts. Add-ons, upgrades, and bundles typically lift average order value by 5-10%, with bundled use cases seeing increases of 15-30%.

Yes. TickX supports affiliate and influencer campaigns with trackable links and partner attribution so you can measure incremental revenue from each partner and reward them accordingly.

Yes. TickX IQ segments contacts using ticketing data and connects with email and SMS platforms so you can send the right message based on real purchase behaviour. Triggers include pre-event, post-event, post-booking, post-purchase survey, and post-signup survey moments.

TickX has 20+ ticketing system integrations, with new partners coming online every month. Notable integrations include Spektrix, AudienceView, AXS, Universe by Ticketmaster, Showclix, Showare by Accesso, Ticketure, Red61, Checkfront, Design My Night, Nliven, TicketSocket, and more. TickX works alongside your existing system and does not replace it. Inventory, payments, and operations all stay the same. Your team can add the booking and marketing tools to grow revenue around what you already have.

Yes. The TickX integration with Spektrix gives Spektrix clients an embedded branded checkout, audience builder, attribution, and post-purchase revenue tools alongside Spektrix. The system of record stays where it is.

Yes. AXS venues and events can use TickX for branded checkout, audience segmentation, and server-side attribution alongside their AXS setup.

Yes. Ticketure attractions use TickX Flows and IQ to add a branded purchase flow, conversion tracking, and audience targeting alongside Ticketure.

Yes. The HubSpot integration syncs ticketing data and audience segments into HubSpot so marketing teams can run lifecycle campaigns, track performance, and tie HubSpot activity back to ticket revenue.

Yes. TickX IQ pushes audiences and server-side conversion data directly into Meta, TikTok, Snapchat, and Google Ads so lookalikes and retargeting pools are built from real ticketing behaviour and ROAS stays measurable.

Yes. TickX syncs ticketing audiences into Klaviyo and Mailchimp so post-purchase flows, retention campaigns, and win-backs can be triggered from real buyer behaviour instead of static lists.

TickX IQ integrates with HubSpot, Klaviyo, Mailchimp, Mailjet, SendGrid, Dotdigital, and Iterable for email, plus Twilio, Burst SMS, Sinch, and Dotdigital for SMS. You can set up personalized automatic triggers to deliver communications to your bookers based on ticket booking behaviour, including ticket types, locations, order values, and more.

The resources library has case studies from immersive experiences, theatres, stadiums, cabaret venues, and more. Featured customers include Tottenham Hotspur Stadium, The Devil Wears Prada West End, Magic Mike Live, Starvox Entertainment, and Can Can Culinary Cabaret.

A conversion API sends purchase events to ad platforms server-side rather than from the browser, so attribution survives ad blockers, cookie restrictions, and browser privacy changes. TickX uses a server-side conversion API to keep ROAS measurable.

Start with first-party ticketing data, segment by behaviour (purchase history, location, ticket type, event genre), then push to ad platforms to build lookalikes and retargeting pools. TickX IQ automates the pipeline.

Most implementations go live within a few weeks. Embedding the widget requires a single global script and a small block of code your dev team can install quickly. With TickX you get a dedicated account manager who runs an onboarding workshop and supports brand asset setup, tracking, and integrations.

Yes. TickX is PCI DSS Level 1 certified, the highest standard for payment security. IQ supports consent-based marketing by capturing opt-in during the booking journey and applying consent as a segmentation criterion, helping you stay aligned with GDPR, CCPA, and your own compliance policies.

Book a demo with the TickX team. We'll walk through how TickX fits alongside your existing ticketing system, which products are the right fit, and what an integration looks like end-to-end.

Use the contact form on the site or email the team directly. We respond within one business day.

Yes. The pricing page covers how TickX is packaged. For a tailored quote based on your ticketing volume and product mix, the demo team puts together a proposal that fits your setup.