TickX is the marketing and revenue technology platform for the experience economy. It helps attractions, theatres, stadiums, and live experiences sell more tickets, grow revenue, and reduce marketing costs without replacing the ticketing system they already use.

The TickX platform

About TickX

TickX layers on top of your ticketing system via a real-time API. You don't migrate or replace anything — TickX reads ticketing data to power audience building, attribution, and pricing, and writes back upgrades and post-purchase actions where the integration supports it.

Technology integrations

TickX ships five products that can be used together or on their own: Flows (embeddable branded checkout), IQ (marketing intelligence and audience builder), Pricing Genius (rules-based dynamic pricing), PostRev (post-purchase upsells and data capture), and Core (the entry-level bundle combining the essentials from Flows and IQ).

Flows

IQ

Pricing Genius

PostRev

Core

Flows is an embeddable, branded ticket purchase flow. It adds a conversion-optimised checkout, reserved seating, timed entry, embeddable calendars, availability and filtering controls, urgency indicators, and post-purchase upsells on top of the ticketing system you already use.

TickX Flows

No. Flows sits on top of the ticketing system via a real-time API. Inventory, orders, and seat maps continue to live in the ticketing system of record — Flows handles the front-end buying experience.

TickX Flows

Technology integrations

Yes. Flows ships with reserved seating and timed-entry capability for attractions and venues that need them, alongside embeddable calendars for date- and time-based booking.

TickX Flows

IQ is the marketing intelligence layer for the experience economy. It combines an Audience Builder, direct integrations with Meta, TikTok, Snapchat, and Google, seat-level insights, performance tracking, custom purchase flows, offline-to-online conversion tracking, and email / SMS segmentation.

TickX IQ

The Audience Builder uses first-party ticketing data to build high-intent audience segments that can be synced directly to ad platforms. Segment by purchase history, location, ticket type, event genre, and more to create lookalikes and retargeting pools without exposing personal data.

TickX IQ — Audience Builder

Audience segmentation playbook

TickX tracks conversions from first click through to completed ticket purchase using a server-side conversion API. That keeps attribution resilient to ad blockers and cookie restrictions so channel performance and ROAS stay accurate.

Attribution solution

Conversion API guide

Tracking beyond GA4

Pricing Genius adjusts ticket prices and availability in real time against rules you set — overall inventory levels, specific ticket availability, days until performance, and more. Prices move within the boundaries you define, so pricing strategy stays in your control.

Pricing Genius

Yes. Pricing Genius is rules-based by design. Operators define the criteria and bounds; the engine applies them automatically in real time and surfaces revenue tracking and impact analytics so you can iterate.

Pricing Genius

PostRev adds a revenue layer after checkout. It offers flexible upsells and add-ons, prompts ticket upgrades, captures post-purchase customer data, and lets customers self-serve order updates — maximising lifetime value while deflecting support load.

TickX PostRev

Yes. PostRev includes self-serve customer tools so ticket holders can update their own orders, convert support interactions into upsell opportunities, and trigger seamless order updates — reducing the support burden on your team.

TickX PostRev

Core is the entry-level bundle combining essential capabilities from TickX Flows and TickX IQ. It gives experience providers branded booking, conversion-focused upsells, audience targeting, and conversion tracking in a single package that sits alongside an existing ticketing system.

TickX Core

TickX recovers abandoned baskets with triggered email and SMS flows, exit-intent prompts, and retargeting audiences pushed directly to ad platforms — turning drop-offs into completed purchases instead of lost revenue.

Cart abandonment

Yes. TickX supports affiliate and influencer campaigns with trackable links and partner attribution so you can measure incremental revenue from each partner and reward them accordingly.

Influencer and affiliate solution

Combine TickX Flows (for in-flow upsells and bundled offers at checkout) with PostRev (for timely post-purchase upgrade prompts). Experience bundles and add-ons lift AOV — case studies on the resources page show the impact.

Experience bundles

Tottenham bundling case study

Yes. TickX IQ segments contacts using ticketing data and integrates with email and SMS platforms so you can send the right message to the right audience based on purchase behaviour, not just list demographics.

Mailing lists

Automated communications

TickX integrates with Spektrix, AudienceView, AXS, Acme, Leap, Ticketure, TicketSocket, Peek Pro, Gigantic, Line-Up, Red61, Secutix, Gateway, Telecharge, Universe, Checkfront, Resova, DesignMyNight, and more. The full partner library keeps the current list.

Technology integrations

Yes. The TickX + Spektrix integration gives Spektrix clients a branded embeddable checkout, audience builder, attribution, and post-purchase upsell layer on top of Spektrix without changing the system of record.

Spektrix integration

Yes. AXS venues and events can use TickX for branded checkout, audience segmentation, and server-side attribution alongside their AXS setup.

AXS integration

Yes. Ticketure attractions use TickX Flows and IQ to add a branded purchase flow, conversion tracking, and audience targeting on top of Ticketure.

Ticketure integration

Yes. The HubSpot integration syncs ticketing data and audience segments into HubSpot so marketing teams can run lifecycle campaigns, track performance, and tie HubSpot activity back to ticket revenue.

HubSpot integration

Yes. TickX IQ pushes audiences and server-side conversion data directly into Meta, TikTok, Snapchat, and Google Ads so lookalikes and retargeting pools are built from real ticketing behaviour and ROAS stays measurable.

Meta integration

TikTok integration

Google Ads integration

Yes. TickX syncs ticketing audiences into Klaviyo and Mailchimp so post-purchase flows, retention campaigns, and win-backs can be triggered from real buyer behaviour instead of static lists.

Klaviyo integration

Mailchimp integration

The resources library has case studies from immersive experiences, theatres, stadiums, and cabaret venues — including Starvox Entertainment ($800K incremental revenue), Tottenham Hotspur Stadium, The Devil Wears Prada musical, Can Can Culinary Cabaret, and Magic Mike Live.

Resources and case studies

A conversion API sends purchase events to ad platforms server-side rather than from the browser, so attribution survives ad blockers, cookie restrictions, and browser privacy changes. TickX uses a server-side conversion API to keep ROAS measurable.

Conversion API guide

Start with first-party ticketing data, segment by behaviour (purchase history, location, ticket type, event genre), then push to ad platforms to build lookalikes and retargeting pools. TickX IQ automates the pipeline.

Audience segmentation playbook

TickX IQ — Audience Builder

Book a demo with the TickX team. We'll walk through how TickX fits alongside your existing ticketing system, which products are the right fit, and what an integration looks like end-to-end.

Book a demo

Use the contact form on the site or email the team directly. We respond within one business day.

Contact TickX

Yes. The pricing page covers how TickX is packaged. For a tailored quote based on your ticketing volume and product mix, the demo team puts together a proposal that fits your setup.

Pricing

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