How do I add a branded ticket checkout to my website?

With TickX Flows you'll get a fully branded purchase experience that runs on your own site and connects to your ticketing system over a real-time API. This is achieved with a simple embed code and our dedicated account management team will guide you through the process. That means your customers buy in your brand with reserved seating, timed entry, general admission, and upsells built in, all while your ticketing system stays the source of truth for inventory and fulfilment. There is no migration and no engineering work to launch it.

What TickX Flows delivers

A checkout your buyers finish, and spend more in

Real results from experience providers running TickX Flows on top of their existing ticketing system, not in place of it.

12-20%
higher checkout conversion
5-10%
higher average order value
31%
AOV growth at Tottenham Hotspur Stadium
300+
experiences powered globally

Optimise every step of the buying experience

TickX Flows gives you control, data, and flexibility—maximising every sale while working seamlessly with your existing ticketing system.
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Maximise ticket sales

Guide customers to the best tickets to reduce drop-offs and boost conversions.

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Best-in-class marketing tracking

Capture real-time customer data to connect marketing efforts to sales.

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Grow your incremental 
revenue

Drive order values with well-timed upgrades and add-ons.

Grow ticket sales with a

branded

frictionless

simple

branded

buying experience

Elevate your brand with an embeddable booking flow that drives sales from first click to final purchase. Customisable checkout options let you set the steps, fields and offers in the journey, from add-ons and bundles to consents, marketing opt-ins and custom fields.

Book a Demo
Embedded, Filterable Calendar

Sell tickets directly from your site

Immerse customers in your brand from start to finish and eliminate redirects so you can track every customer interaction.

Notifications and Urgency Indicators

Encourage & reassure customers at every step

urgency and booking notifications TickX
Keep customers informed and motivated with real-time availability, urgency and advisory messaging.
Calendar and Timeslot Tags

Highlight important events and offers

Calendar Timeslot Selection
Help customers identify specific performances, special events, and top offers

Flexible Filtering & Availability Controls

Help customers find the right tickets

Help customers find exactly what they need with filters for performances, timeslot, or ticket quantity.

dynamic calendar and performance ticket filtering TickX
Dynamic filters by performance type, time, or price.
Time Selection
Real-time ticket inventory and updates prevents dead-end clicks.
Timeslot selection and visual indicators TickX
Let your customers pick their ideal time slot.
Multiple Calendar Styles

Adapt the calendar to fit your booking needs

Present event availability in the most effective format—single month view, single-page scroll, or multi-experience layouts.

Twenty Sided Tavern TickX Booking Flow
TickX Booking Flow single view, multi-month calendar
TickX Booking Flow BBC Experience
TickX Booking Flow The Devil Wears Prada
TickX Booking Flow Seat Selection
TickX Booking Flow Musical Experience
TickX Booking Flow Calendar Filters
TickX Booking Flow Multi-Month Calendar Layout
TickX Booking Flow Calendar Layout
The Friends Experience TickX Booking Flow
CAN CAN CABARET TickX Booking Flow
TickX Booking Flow timed entry

Add incremental revenue at every step of the booking process

Increase revenue with strategic upgrades, add-ons, cross-sells, and bundles presented at the optimal time in the booking flow.

Book a Demo
Upgrades and Add-Ons

Drive sales with custom upgrade options

Offer timely VIP or premium upgrades and add-ons to enhance customer experience and increase average order values.
Experience bundling multi-attraction ticketing
Experience Bundling and Cross-Sell

Increase AOV with multi-experience ticketing

Promote bundled experiences to create a more complete and valuable visit that increasese total spend per transaction.
Restaurant Reservations & Cross Sells

Add revenue with dining options and cross-sells

TickX Flows Restaurant booking
Immerse customers in your brand from start to finish and eliminate redirects so you can track every customer interaction.

Reserved Seating

From dynamic seat maps to smart recommendations, guide your customers to their ideal seats, boosting sales and enhancing the buying experience.

Seat Maps & Dynamic Upgrades

Turn browsers into buyers

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Urgency and social proof
Real-time availability and recent sales drive quick decisions.
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Dynamic seat upgrades
Highlight VIP and premium options for easy upgrades.
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Highlights & advisories
Showcase special offers or discounts to guide choices.
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Fully branded and responsive
Customise the seat map to match your brand for a seamless experience.
interactive seatmaps and dynamic experience upgrade options
best seat finder TickX
Best Seat Finder

Guide customers to the perfect seats

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Sales efficiency
Simplify seat selection, reducing decision paralysis.
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Fast seat selection
Quickly guide customers to the best seats.
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User friendly
Easy navigation for all customers, no matter the value.
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Seamless integration with your existing ticketing system

Elevate your buying experience with TickX Flows, delivering a smooth, branded booking journey that works seamlessly with your current systems.

Proudly integrated with
Universe Ticketing System LogoSpektrix Ticketing System LogoAudience View Ticketing System LogoTicketure Ticketing System LogoAXS Ticketing System LogoCheckfront Ticketing System Logo
Universe Ticketing System LogoTelecharge Ticketing System LogoAudience View Ticketing System LogoTicketure Ticketing System LogoAXS Ticketing System LogoCheckfront Ticketing System Logo
Lineup Ticketing System LogoTelecharge Ticketing System LogoPeek Pro Ticketing System LogoDesign My Night Ticketing System Logo Showclix Ticketing System LogoNLiven Ticketing System Logo
Lineup Ticketing System LogoPeek Pro Ticketing System LogoDesign My Night Ticketing System Logo Showclix Ticketing System LogoNLiven Ticketing System Logo
ticket buying checkout experience TickX

PCI DSS Compliant

Increase Ticket Sales with a Conversion Optimised Checkout

Keep customers moving through the funnel with a conversion optimised checkout process that incorporates add-ons, gift card redemption, data consent, and easy waiver collection.

Post-Purchase Tooling

Boost value post-purchase tooling that helps you sell more

Help customers find exactly what they need with filters for performance, timeslot, or ticket quantity.
cross-sell after purchase TickX

Post-Purchase Cross-Sell

Maximise customer lifetime value with additional offers, events, or partner experiences

post-purchase survey demographic data TickX

Post-Purchase Survey

Collect valuable feedback and attribution data to gain insights that  inform future strategies.

Post-Purchase Media

Turn customers into micro-influencers with personalised videos and gifs they can share online.

What our customers say

"TickX has been a game-changer. Their dynamic booking system seamlessly integrated with our existing platform, allowing us to create compelling packages that our visitors love. The increase in average order values and conversion rates has been remarkable, and the functionality of multi-attraction tickets has allowed us to champion Tottenham Hotspur Stadium as a destination day out."
Alex Cameron - Head of Stadium Marketing
Tottenham Hotspur Stadium
Tottenham Hotspur Stadium Logo - TickX
"We were looking for a branded way to reinvent the user experience for guests purchasing tickets to our shows and booking tables for our restaurants. TickX more than delivered! We saw immediate growth in our advance sales, an increase in our VIP packages, and the ease of purchasing and cross selling has increased sales exponentially."
Scott Armstrong - President
Spiegelworld, Las Vegas
Spiegelworld Logo - TickX
"TickX has been instrumental in helping us grow, test, and expand our product offering. They have enabled us to increase average order values, higher conversion rates, and more accurate revenue attribution from our marketing campaigns. TickX has been crucial not only in marketing and sales. They truly feel like an integral part of our team."
Greg Jukes - Director of Marketing
Starvox Entertainment
Starvox Entertainment Logo
"Our collaboration with TickX has transformed the way we reach and engage our audiences. The bespoke booking flows and innovative approach we developed together for The Devil Wears Prada musical have boosted conversions, deepened engagement, and delivered a smoother, more personalised theatre experience — all while maintaining our premium, witty, and ‘couture’ brand style."
Lee Campion - Head of Marketing & Communications
Jamie Wilson Productions
The Devil Wears Prada the Musical logo
"It’s been an absolute pleasure working with the TickX team. Their solutions have transformed our ticket sales and marketing efforts, from a booking experience designed to drive conversions to marketing tools that help us reach the right audiences at the right times. We couldn’t be more pleased with what they’ve delivered."
Joanne McCarthy - VP of Ticketing
Magic Mike Live
Magic Mike Live logo

TickX Flows FAQs

TickX Flows replaces the online booking experience with a branded, embedded checkout that runs on your own site, sitting on top of the ticketing system you already use. You configure the steps, fields and offers in the journey, so you lift conversion and order value without a migration. Flows is deployed alongside TickX IQ, so the booking data it captures feeds your marketing as well.

Yes. TickX Flows replaces the online booking experience with a fully branded, embedded checkout that runs on your own site with no redirects. It connects directly to your existing ticketing system, which continues to hold inventory and finance.

Flows lets you configure the steps and fields in the booking journey, including upgrades and add-ons, bundles, consents, marketing opt-ins and custom fields. Calendars, filters and urgency messaging can be set per experience, so timed entry and reserved seating can be handled differently.

No. Flows replaces the online booking experience only. Your ticketing system stays the source of truth for inventory, orders and finance, with availability pulled live so the checkout always reflects what is genuinely on sale.

Flows connects to your existing ticketing system over a real-time API, so it stays the source of truth for inventory and financial reporting while Flows runs the branded checkout on your site. TickX already integrates with ticketing platforms including Spektrix, AudienceView, Ticketure and AXS. See the full list on the technology integrations page.

Your ticketing system remains the source of truth for inventory and financial reporting. TickX Flows is the branded checkout that sits on top of it and turns more of your visitors into completed bookings.

woman seeing an immersive projection

Take your booking flow to the next level

See how TickX Flows puts you in control of the ticketing experience. Schedule a demo to unlock new revenue opportunities and elevate your brand’s booking flow.