Increase attraction ticket sales on Gateway with optimized booking flows and smarter marketing tools

Gateway is a leading ticketing and admission control platform for attractions, cultural venues, and experiences, helping operators manage ticket sales, inventory, and guest entry. TickX connects seamlessly to the Gateway system, enabling fully branded, direct-to-consumer ticket purchase experiences optimized to drive revenue at every stage of the purchase journey. Using first-party ticketing data, TickX delivers actionable insights to guide marketing decisions, supported by campaign reporting and data-driven marketing tools to lower customer acquisition costs and improve ROAS.

Connect Gateway Ticketing Data to Your CRM Marketing, Email, SMS and Advertising Tools

Integration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration iconIntegration icon

Convert more visitors into ticket buyers with an optimized Gateway booking journey

TickX's suite of marketing and revenue technology products, can seamlessly integrate with the Gateway ticketing system and can then help  teams:
  • Recover abandoned carts and lost revenue
  • Track campaign performance and tie it to real transactions
  • Increase order value with smart upgrades and add-ons
  • Build high-intent audiences from buyer behaviour
  • Promote high-value events with calendar tags
  • Understand drop-off points in the Gateway booking journey
TickX Flows Logo

Fully branded and optimized purchase flows embedded on your site and seamlessly connected to Gateway

Deliver a booking and checkout experience that lives directly on your site and reflects your brand, while Gateway continues to manage inventory, pricing, and availability.

See it in Action
chevron icon aqua
Twenty Sided Tavern TickX Booking Flow
TickX Booking Flow single view, multi-month calendar
TickX Booking Flow BBC Experience
TickX Booking Flow The Devil Wears Prada
TickX Booking Flow Seat Selection
TickX Booking Flow Musical Experience
TickX Booking Flow Calendar Filters
TickX Booking Flow Multi-Month Calendar Layout
TickX Booking Flow Calendar Layout
The Friends Experience TickX Booking Flow
CAN CAN CABARET TickX Booking Flow
TickX Booking Flow timed entry

Increase order value with add-ons and smart upgrades

Present relevant ticket upgrades, add-ons, and packages during checkout to increase average order value without disrupting the purchase journey.

Boost conversions with a faster, optimized checkout experience

Help customers complete their ticket purchase faster with a streamlined, conversion-focused checkout that reduces required fields, supports autofill, and enables one-tap payments like Apple Pay.

Use tracking pixels to identify drop-off points and enhance the purchase flow

Track user behaviour across the entire booking journey, from first click to completed ticket purchase, and identify drop-off points to refine the purchase flow.
TickX IQ Logo

Connect your ticketing data to your marketing stack

TickX IQ enables data-driven marketing by connecting ticket purchases, sessions, and customer behaviour to your CRM, email, SMS, and advertising platforms. Build high-intent audiences, improve targeting, and gain clear visibility into which campaigns drive revenue.

Attribute ticket sales to paid marketing activity using conversion APIs

Connect Gateway ticket sales directly to Meta Ads, Google Ads, TikTok, and other marketing channels. Know which campaigns, ad sets, and traffic sources actually drive completed purchases so you can cut spend that doesn't convert and scale what does.

See ticket sales performance and revenue trends all in one place

marketing channel performance
Get a clear, revenue-focused view of ticket sales performance using live booking data to track orders, revenue, average order value, and conversion channels in a single dashboard built specifically for ticketing.

Use ticketing data to create smarter audience segments

Create high-intent audience segments from Gateway ticket buyers. Filter by ticket type, event, location, and purchase history to power accurate retargeting and lookalike audiences across Meta, Google Ads, TikTok, and your CRM.

See the full end-to-end ticket conversion funnel from Gateway

Understand how demand changes by channel, and how traffic mix affects conversion without wrestling with GA4.

Trigger email and SMS marketing using real-time ticketing data

Automatically send personalized messages based on browsing, checkout, purchase, and post-purchase activity, including cart abandonment.

Recover abandoned ticket sales with cart abandonment on Gateway

profiles icon
Automatically trigger messages from browsing and checkout behaviour.
tickets icon
Engage ticket buyers the moment they drop out of the booking flow.
automation steps icon
Send sequenced reminders and nudges without manual intervention.
Gateway + TICKX INTEGRATION FAQS

Answers to common questions about how TickX solutions work with Gateway

No. TickX already works with Gateway. There is no separate integration project required from your team. You continue using Gateway as normal while TickX supports marketing and revenue workflows on top of your existing ticketing setup.

TickX Flows integrates with the Gateway ticketing system via a real-time API connection. Gateway continues to manage ticket inventory, pricing, and availability, while TickX layers on an optimized booking and checkout experience and connects live ticketing data to revenue and marketing workflows.

The result is a smoother checkout for fans and measurable revenue growth for event organizers.

Yes. TickX provides a purchase flow that sits on top of the Gateway ticketing system, enabling both ticket upgrades and add-ons within checkout. Buyers can be prompted to upgrade their ticket type (for example, standard entry to VIP), or add relevant extras such as ticket protection, donations, merchandise, food and beverage options, or premium experiences.

All upgrades and add-ons are served contextually based on ticket selection, with full control over imagery and benefit messaging to drive higher attachment rates without disrupting the purchase experience.

TickX provides a fully brandable purchase flow widget that sits on top of the Gateway ticketing system. Clients can supply imagery, copy, colours, and brand guidelines, and the TickX team will configure and style the widget so it feels native to your website and consistent with your brand.

The result is a seamless booking experience that matches your existing design, without requiring custom front-end development from your team.

TickX captures first-party ticketing data during the purchase process using its built-in web analytics platform. That data can then be activated through TickX IQ to build high-intent audience segments, which can be synced to connected marketing platforms including Hubspot, Mailchimp, DotDigital, Salesforce, Meta, TikTok, Spotify, Google Ads, and more for smarter targeting and higher-performing campaigns.

Yes. TickX helps teams understand which channels and campaigns contribute to ticket purchases by connecting marketing performance to real booking data.

No. Gateway remains your ticketing system and source of truth for inventory, orders, and payments. TickX works alongside Gateway to support marketing, reporting, and booking performance without replacing your existing setup.

TickX IQ uses your booking and purchase data to support reporting, audience building, conversion data and attribution.

TickX Flows improves how tickets are sold on Gateway by delivering a fully branded, high-converting booking journey that keeps customers on your site and increases conversion and order value.

TickX IQ improves how tickets are marketed by connecting Gateway purchase data to your existing CRM, email, and advertising tools. It helps teams understand which campaigns drive ticket revenue, reduce wasted spend, and run more efficient, measurable marketing.

Together, Flows and IQ help teams convert more buyers and make better marketing decisions, without replacing Gateway.

Embedding the TickX purchase flow is a straightforward process. Your team adds a single global script to your website and places a widget element on the page where you want the booking calendar to appear.

Your TickX Account Manager will provide the required widget embed details and guide you or your web administrator through the setup to ensure everything is configured correctly.

Yes. TickX supports abandoned cart recovery by responding to incomplete Gateway bookings with targeted follow-up, helping teams recover missed revenue without changing their ticketing flow.

TickX is designed for teams that want better insight into ticket sales performance, more efficient marketing, and clearer revenue reporting while continuing to run ticketing through Gateway.

How teams get more from Gateway using TickX

Practical guides, case studies, and best practices for teams using Gateway with TickX to improve ticket sales and marketing performance.

Automate marketing with the Gateway ticketing system using TickX

A practical guide to connecting booking and purchase data into your existing marketing stack to enable automated workflows without changing how you run campaigns.
Learn more

Discover how to integrate affiliate partners into your Gateway purchase flow

Learn how marketing teams use affiliate partnerships and offline campaigns, supported by trackable links, to generate incremental revenue.
Learn more

Learn how to use Gateway ticketing data to build smarter audience segments

See how audience segmentation powered by ticketing data helps teams reach the right buyers, improve conversions, and sell more tickets.
Learn more

Convert more customers and improve marketing performance with TickX

Connecting TickX to your Gateway ticketing system turns your ticketing data into actionable marketing insights, helping you optimize campaigns, and drive stronger ticket sales performance.
  • Get clear visibility into what drives ticket revenue
  • Improve marketing confidence by linking campaign performance to ticket sales
  • Make better growth decisions using purchase data
  • Unlock ticket sales performance insight to power marketing

See how TickX works with Gateway for your ticketing setup

Get a tailored walkthrough of how TickX works alongside Gateway for your events and marketing stack.

We’ll show you exactly how your booking flow, checkout, and marketing data would work together including branded purchase journeys, upsells, attribution, cart abandonment and more.