Drive more ticket sales on Red61 with custom branded purchase flows and smarter marketing tools
Red61 is a flexible, cloud-based ticketing and audience management platform designed for festivals, venues, and live events. TickX connects seamlessly with Red61 to power fully branded, direct-to-consumer ticket buying experiences designed to drive revenue growth and audience engagement across the full event lifecycle. By using first-party ticketing data, TickX delivers actionable marketing insights, campaign reporting, and marketing tools that help organizers better understand their audiences and increase ROAS.
Connect Red61 ticketing data to your CRM, marketing, email, SMS, and advertising tools
Keep more buyers in the funnel and increase ticket sales on Red61
- Recover lost revenue from abandoned carts
- Track campaign performance and connect it to ticket sales
- Build high-intent audiences based on attendee behaviour
- Enable on-the-go ticket purchases with mobile-optimised booking
- Identify drop-off points across the Red61 booking journey
Fully branded and optimised purchase flows embedded on your site and seamlessly connected to Red61
Deliver a booking and checkout experience that lives directly on your website and reflects your brand, while Red61 continues to manage ticket inventory, pricing, and availability.
See it in Action
Increase order value with add-ons and smart upgrades
Boost conversions with a faster, optimised checkout experience
Use tracking pixels to identify drop-off points and enhance the purchase flow
See which campaigns convert and reduce customer acquisition costs
Attribute ticket sales to paid marketing with conversion APIs
Connect ticket purchases, revenue, and order value from the Red61 ticketing system directly to your marketing channels. Understand which campaigns, channels, and traffic sources actually drive ticket sales so you can optimise spend based on real revenue performance.
Track ticket sales and revenue trends from one singular place
Use ticketing data to create smarter audience segments
See the full end-to-end ticket conversion funnel from Red61
Trigger email and SMS marketing using real-time ticketing data
Answers to common questions about how TickX solutions work with Red61
Do I need to integrate TickX with Red61 myself?
No. TickX already works with Red61. There is no separate integration project required from your team. You continue using Red61 as normal while TickX supports marketing and revenue workflows on top of your existing ticketing setup.
How does TickX Flows integrate with the Red61 ticketing system?
TickX Flows integrates with the Red61 ticketing system via a real-time API connection. Red61 continues to manage ticket inventory, pricing, and availability, while TickX layers on an optimised booking and checkout experience and connects live ticketing data to revenue and marketing workflows.
The result is a smoother checkout for fans and measurable revenue growth for event organizers.
Can I add checkout add-ons and upsells to Red61 tickets?
Yes. TickX provides a purchase flow that sits on top of the Red61 ticketing system, enabling both ticket upgrades and add-ons within checkout. Buyers can be prompted to upgrade their ticket type (for example, standard entry to VIP), or add relevant extras such as ticket protection, donations, merchandise, food and beverage options, or premium experiences.
All upgrades and add-ons are served contextually based on ticket selection, with full control over imagery and benefit messaging to drive higher attachment rates without disrupting the purchase experience.
How does branding work for the TickX Flows embeddable widget?
TickX provides a fully brandable purchase flow widget that sits on top of the Red61 ticketing system. Clients can supply imagery, copy, colours, and brand guidelines, and the TickX team will configure and style the widget so it feels native to your website and consistent with your brand.
The result is a seamless booking experience that matches your existing design, without requiring custom front-end development from your team.
How does TickX sync Red61 ticketing data to your marketing tools?
TickX captures first-party ticketing data during the purchase process using its built-in web analytics platform. That data can then be activated through TickX IQ to build high-intent audience segments, which can be synced to connected marketing platforms including HubSpot, Mailchimp, DotDigital, Salesforce, Meta, TikTok, Spotify, Google Ads, and more for smarter targeting and higher-performing campaigns.
Can I track which marketing campaigns drive ticket sales?
Yes. TickX helps teams understand which channels and campaigns contribute to ticket purchases by connecting marketing performance to real booking data.
Does TickX replace Red61?
No. Red61 remains your ticketing system and source of truth for inventory, orders, and payments. TickX works alongside Red61 to support marketing, reporting, and booking performance without replacing your existing setup.
What data does TickX IQ use?
TickX IQ uses your booking and purchase data to support reporting, audience building, conversion data and attribution.
What’s the difference between TickX Flows and TickX IQ?
TickX Flows improves how tickets are sold on Red61 by delivering a fully branded, high-converting booking journey that keeps customers on your site and increases conversion and order value.
TickX IQ improves how tickets are marketed by connecting Red61 purchase data to your existing CRM, email, and advertising tools. It helps teams understand which campaigns drive ticket revenue, reduce wasted spend, and run more efficient, measurable marketing.
Together, Flows and IQ help teams convert more buyers and make better marketing decisions, without replacing Red61.
How do I embed the TickX purchase flow on my website?
Embedding the TickX purchase flow is a straightforward process. Your team adds a single global script to your website and places a widget element on the page where you want the booking calendar to appear.
Your TickX Account Manager will provide the required widget embed details and guide you or your web administrator through the setup to ensure everything is configured correctly.
Can TickX help recover abandoned ticket purchases on Red61?
Yes. TickX supports abandoned cart recovery by responding to incomplete Red61 bookings with targeted follow-up, helping teams recover missed revenue without changing their ticketing flow.
Who is TickX best suited for when using Red61?
TickX is designed for teams that want better insight into ticket sales performance, more efficient marketing, and clearer revenue reporting while continuing to run ticketing through Red61.
How teams get more from Red61 using TickX
Practical guides, case studies, and best practices for teams using Red61 with TickX to improve ticket sales and marketing performance.
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Understand how buyers engage with your Red61 purchase flow to increase ticket sales
- Create an intuitive booking journey that increases conversions
- Connect campaign performance directly to ticket revenue
- Make smarter growth decisions using real purchase data
See how TickX works with Red61 for your ticketing setup
We’ll show you exactly how your booking flow, checkout, and marketing data would work together, including branded purchase journeys, upsells, attribution, cart abandonment and more.
