Trigger personalised Dotdigital campaigns using real-time audience data from TickX
Dotdigital is an omnichannel marketing automation platform that helps brands deliver personalised customer journeys across email and SMS. With the TickX and Dotdigital integration, experience providers can create and sync high-intent audiences built from real-time ticketing data and trigger automated marketing campaigns based on booking behaviour such as ticket type or add-ons.
TickX connects major ticketing systems to Dotdigital
Build highly targeted Dotdigital audience segments that actually convert
- Keep audience segments up to date with automatic syncing
- Create hyper-specific segments like VIP customers, family visitors, or price-conscious buyers
- Increase conversions through timely, personalised outreach
- Trigger automated email and SMS campaigns based on real booking behaviour
Audience Builder
Create high-intent Dotdigital audiences using live ticketing data
TickX's audience builder allows you to create powerful customer segments based on real-time ticket activity and automatically sync them to Dotdigital.
Automate Dotdigital email and SMS campaigns based on real ticketing behaviour
With TickX, you can trigger automated email and SMS messages in Dotdigital based on real customer actions.
Offer post-purchase ticket upgrades to increase revenue
Trigger automated email and SMS campaigns promoting ticket upgrades immediately after purchase to maximise order value.
Drive demand with pre-sale campaigns
Launch automated pre-sale email and SMS campaigns to build momentum before tickets go live and prioritise high-intent audiences.
Capture post-event reviews and customer feedback
Send automated post-event emails or SMS messages to collect customer feedback, helping you understand what they enjoyed and improve future experiences.
Recover abandoned ticket sales with cart abandonment through Dotdigital
Explore the full list of CRM, advertising, and marketing platforms TickX integrates with
Answers to common questions about how TickX works with Dotdigital
Is TickX a replacement for Dotdigital?
No. You continue designing and managing campaigns directly in Dotdigital. TickX enhances your automation process by ensuring those campaigns are triggered by the right booking behaviours, enabling more timely and personalised email and SMS communications.
What does the TickX and Dotdigital integration do?
The TickX and Dotdigital integration allows you to build highly targeted audience segments using real-time ticketing data and sync those audiences directly to Dotdigital. Marketers can create hyper-precise segments based on 30+ ticketing filters such as ticket type, visit frequency, or order value. The integration also enables automated email and SMS campaigns triggered by key booking activities, such as completed purchases, add-on purchases, or event attendance.
Can I automate email and SMS campaigns in Dotdigital based on buyer behaviour?
Yes. TickX enables behaviour-based triggers that automatically send email and SMS campaigns in Dotdigital based on real booking activity. This includes post-purchase confirmations, pre-event reminders, abandoned booking recovery, and post-event follow-ups.
How do the audience builder and Dotdigital messaging triggers work together?
You can create highly targeted audience segments using TickX’s audience builder and sync those segments directly to Dotdigital for more personalised campaigns. For example, you might create segments for VIP customers, family visitors, or price-conscious buyers based on ticket purchases and behaviour. You can then trigger email and SMS campaigns for specific segments to deliver more relevant messaging.
Do I need technical expertise to set up Dotdigital email and SMS triggers?
No technical expertise is required to set up Dotdigital email and SMS triggers through TickX. Marketers can easily configure automated triggers based on ticketing activity using a simple interface. Once connected, messages can automatically be sent when specific customer actions occur, such as booking tickets or attending an event.
How do automated email and SMS campaigns improve marketing performance?
Automated email and SMS campaigns ensure customers receive messages at the most relevant moments in their journey. By triggering communications based on real customer behaviour, such as booking tickets, attending an event, or signing up for updates, marketers can deliver more timely and personalised messaging. This often leads to higher engagement and improved overall performance.
What kind of filters can I use to build my Dotdigital audience segments?
You can build high-intent Dotdigital audiences using 30+ real-time ticketing filters, including:
- Ticket type
- Visit frequency
- Booking channel
- Add-ons or upgrades purchased
- Geographic location
- Order value
What kind of event triggers can I use for automated Dotdigital campaigns?
TickX allows you to trigger automated campaigns based on key moments in the customer journey. Current trigger types include:
- Pre-event – send know-before-you-go reminders ahead of the event
- Post-event – follow up after the event with a review request
- Post-booking – send confirmation messages or upgrade offers
- Post-purchase survey – collect feedback after a purchase
- Post-sign-up survey – reach out to a list of interested audience members
How teams get more from Dotdigital using TickX
Practical guides, case studies, and best practices for teams using Dotdigital with TickX to improve marketing performance.
Use real-time ticketing data to power automated Dotdigital email and SMS campaigns
Build smarter Dotdigital audiences using 30+ data-backed filters
See how to turn ticketing data into high-performing Dotdigital campaigns
