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Dotdigital is an omnichannel marketing automation platform that helps brands deliver personalized customer journeys across email and SMS. With the TickX and Dotdigital integration, experience providers can create and sync high-intent audiences built from real-time ticketing data and trigger automated marketing campaigns based on booking behaviour such as ticket type or add-ons.
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TickX's audience builder allows you to create powerful customer segments based on real-time ticket activity and automatically sync them to Dotdigital.
With TickX you can trigger automated email and SMS messages in Dotdigital based on real customer actions.
Trigger automated email and SMS campaigns promoting ticket upgrades immediately after purchase to maximize order value.
Launch automated pre-sale email and SMS campaigns to build momentum before tickets go live and prioritize high-intent audiences.
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Send automated post-event emails or SMS messages to collect customer feedback, helping you understand what they enjoyed and improve future experiences.
No. You continue designing and managing campaigns directly in Dotdigital. TickX enhances your automation process by ensuring those campaigns are triggered by the right booking behaviours, enabling more timely and personalized email and SMS communications.
The TickX and Dotdigital integration allows you to build highly targeted audience segments using real-time ticketing data and sync those audiences directly to Dotdigital. Marketers can create hyper-precise segments based on 30+ ticketing filters such as ticket type, visit frequency, or order value. The integration also enables automated email and SMS campaigns triggered by key booking activities, such as completed purchases, add-on purchases, or event attendance.
Yes. TickX enables behaviour-based triggers that automatically send email and SMS campaigns in Dotdigital based on real booking activity. This includes post-purchase confirmations, pre-event reminders, abandoned booking recovery, and post-event follow-ups.
You can create highly targeted audience segments using TickX’s audience builder and sync those segments directly to Dotdigital for more personalized campaigns. For example, you might create segments for VIP customers, family visitors, or price-conscious buyers based on ticket purchases and behaviour. You can then trigger email and SMS campaigns for specific segments to deliver more relevant messaging.
No technical expertise is required to set up Dotdigital email and SMS triggers through TickX. Marketers can easily configure automated triggers based on ticketing activity using a simple interface. Once connected, messages can automatically be sent when specific customer actions occur, such as booking tickets or attending an event.
Automated email and SMS campaigns ensure customers receive messages at the most relevant moments in their journey. By triggering communications based on real customer behaviour, such as booking tickets, attending an event, or signing up for updates, marketers can deliver more timely and personalized messaging. This often leads to higher engagement and improved overall performance.
You can build high-intent Dotdigital audiences using 30+ real-time ticketing filters, including:
TickX allows you to trigger automated campaigns based on key moments in the customer journey. Current trigger types include:
Practical guides, case studies, and best practices for teams using Dotdigital with TickX to improve marketing performance.
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