Connect ticketing data to the marketing stack you already run
IQ sends live ticketing data into the ad platforms, CRMs, and messaging tools your team already works in. Audiences and attribution then run on what people actually bought, not on website-visitor proxies. Below is the full roster: what is live today, and what is in build.
51 integrations live today, with a further 24 in build. Every one of them runs on the same ticketing data, so an audience built once is available everywhere it is useful.
Advertising audiences
Purchaser segments built from real bookings and synced to the ad platforms, so targeting and lookalike modelling run on people who have actually bought rather than on site visitors. Campaigns built on IQ audiences see a 20%+ average improvement in return on ad spend: a campaign running at 5x typically moves to 6x, so every pound spent returns six instead of five.
Live now 6
- Meta Audiences
- Google Ads
- Stack Adapt Audiences
- TikTok Audience
- Snapchat Audiences
- Spotify Audience
Coming soon 8
- Google Campaign 360 Audience
- Google DV 360 Audience
- The Trade Desk Audience
- Quantcast Audience
- Reddit Audience
- Pinterest Audience
- WeChat Audience
- Microsoft Advertising Audience
Server-side tracking (Conversions API)
A Conversions API sends verified purchase data from the server straight to the ad platform, so a sale is recorded accurately even when an ad blocker or a browser privacy limit would otherwise hide it. Meta measured a 13% improvement in cost per result once server-side tracking was live, which takes a £10 cost per sale to roughly £8.70, or about £13,000 back on £100,000 of spend.
Live now 10
- Google Ads Conversion API
- Pinterest Conversion API
- Open AI Conversion API
- Reddit Conversion API
- LinkedIn Conversion API
- Meta Conversion API
- Snapchat Conversion API
- TikTok Conversion API
- X Conversion API
- Spotify Conversion API
Coming soon 6
- Google Campaign 360 Conversion API
- Google DV 360 Conversion API
- The Trade Desk Conversion API
- Quantcast Conversion API
- Microsoft Advertising Conversion API
- AWIN Conversion API
CRM audiences
Live booking data written into the CRM and email platform the team already runs, so lists reflect what someone bought, which event they attended, and how long ago. Segments stay current as new orders land, without an export and re-upload cycle.
Live now 11
- Dotdigital Audiences
- SendGrid Audiences
- MailChimp Audiences
- Klaviyo Audience
- Community Audience
- Iterable Audience
- HubSpot Audience
- Salesforce Audience
- Trifft Audience
- Infobip Audiences
- Burst SMS
Coming soon 4
- Braze Audiences
- Constant Contact Audiences
- Pipedrive Audiences
- Mailerlite Audiences
Email, cart abandonment, and SMS
Triggered sends fired by what a customer did in the booking flow, including the window after an abandoned basket. Adaptive Cart Abandonment recovers 3 to 5% of revenue, benchmarked across 180 clients, which on a £10m operation is £300,000 to £500,000 a year from a workflow that runs itself once configured.
Live now 16
- Burst SMS Trigger
- Dotdigital Email Trigger
- Dotdigital SMS Trigger
- Twilio SMS Trigger
- SendGrid Email Trigger
- Sinch SMS Trigger
- MailChimp Email Trigger
- Mailjet Email Trigger
- HubSpot Email Trigger
- Iterable Email Trigger
- Community SMS Trigger
- Klaviyo Email Trigger
- Infobip Email Trigger
- Infobip SMS Trigger
- Salesforce Email Trigger
- Salesforce Cart Abandonment Emails
Coming soon 6
- MailChimp SMS Trigger
- Salesforce SMS Trigger
- Braze Triggers
- Active Campaign Email Trigger
- Constant Contact Email Trigger
- Pipedrive Email Trigger
Data and BI
Direct access to the underlying ticketing and marketing data, so analysts can model it in the reporting tools they already use. Webhooks push events out as they happen, and the BI connector exposes the full dataset for scheduled reporting.
Live now 8
- TickX BI Connector
- TickX Web Hook
- Zapier Web Hook
- Tableau
- Power BI (Microsoft)
- Looker (Google Data Studio)
- Zoho Analytics
- Qlik Sense
See IQ running against your own ticketing data
Book a demo and we will map your stack to the integrations above, then show what the audiences, tracking, and triggered campaigns look like on your own events.
