Red61

Red61 is a flexible ticketing and audience management technology company that delivers powerful solutions tailored for festivals, live events, cultural venues and attractions around the world. Founded in 2002 in Edinburgh, UK, Red61 originally built its platform to handle the high complexity of ticketing for the Edinburgh Festival Fringe, and has since expanded globally to serve clients across North America, Australia, Europe and beyond. Its modern, cloud-based system blends deep industry experience with forward-looking design to support organizers of events both large and small.

Red61’s platform is built around ticketing, CRM, event management and access control, allowing partners to sell tickets online, at the box office or through mobile channels while managing pricing, inventory, promotions and customer data from one interface. One standout capability is its collaborative cross-selling functionality, which enables venues and events to share inventory and sell across connected ticketing storefronts, helping increase visibility and sales. The system also includes white-label web ticketing solutions, API integrations for custom journeys, detailed reporting and analytics, and fast front-of-house mobile scanning tools that streamline entry and reduce queues.

Red61 serves a wide range of industries, from multi-venue festivals and theatres to exhibitions, attractions and government-run events, offering scalable, adaptable tools designed to enhance the ticket buying experience and support operational success. With a focus on collaboration, innovation and excellent support, Red61 helps partners grow audiences and deliver seamless event experiences.

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