No. TickX already works with Universe. There is no separate integration project required from your team. You continue using Universe as normal while TickX supports marketing and revenue workflows on top of your existing ticketing setup.

TickX Flows integrates with the Universe ticketing system via a real-time API connection. Universe continues to manage ticket inventory, pricing, and availability, while TickX layers on an optimized booking and checkout experience and connects live ticketing data to revenue and marketing workflows.

The result is a smoother checkout for fans and measurable revenue growth for event organizers.

Yes. TickX provides a purchase flow that sits on top of the Universe ticketing system, enabling both ticket upgrades and add-ons within checkout. Buyers can be prompted to upgrade their ticket type (for example, standard entry to VIP), or add relevant extras such as ticket protection, donations, merchandise, food and beverage options, or premium experiences.

All upgrades and add-ons are served contextually based on ticket selection, with full control over imagery and benefit messaging to drive higher attachment rates without disrupting the purchase experience.

TickX provides a fully brandable purchase flow widget that sits on top of the Universe ticketing system. Clients can supply imagery, copy, colours, and brand guidelines, and the TickX team will configure and style the widget so it feels native to your website and consistent with your brand.

The result is a seamless booking experience that matches your existing design, without requiring custom front-end development from your team.

TickX captures first-party ticketing data during the purchase process, using its built-in web analytics platform. That data can then be activated through TickX IQ to build high-intent audience segments, which can be synced to connected marketing platforms including Hubspot, Mailchimp, DotDigital, Salesforce, Meta, Tiktok, Spotify, Google Ads, and more for smarter targeting and higher-performing campaigns.

Yes. TickX helps teams understand which channels and campaigns contribute to Universe ticket purchases by connecting marketing performance to real booking data.

No. Universe remains your ticketing system and source of truth for inventory, orders, and payments. TickX works alongside Universe to support marketing, reporting, and booking performance without replacing your existing setup.

TickX IQ uses Universe booking and purchase data to support reporting, audience building, conversion data and attribution. Universe remains the source of truth for ticket inventory, orders, and financial reporting.

TickX Flows improves how tickets are sold on Universe by delivering a fully branded, high-converting booking journey that keeps customers on your site and increases conversion and order value.

TickX IQ improves how tickets are marketed by connecting Universe purchase data to your existing CRM, email, and advertising tools. It helps teams understand which campaigns drive ticket revenue, reduce wasted spend, and run more efficient, measurable marketing.

Together, Flows and IQ help teams convert more buyers and make better marketing decisions, without replacing Universe.

Embedding the TickX purchase flow is a straightforward process. Your team adds a single global script to your website and places a widget element on the page where you want the booking calendar to appear.

Your TickX Account Manager will provide the required widget embed details and guide you or your web administrator through the setup to ensure everything is configured correctly.

Yes. TickX supports abandoned cart recovery by responding to incomplete Universe bookings with targeted follow-up, helping teams recover missed revenue without changing their ticketing flow.

TickX is designed for teams that want better insight into ticket sales performance, more efficient marketing, and clearer revenue reporting while continuing to run ticketing through Universe.