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Mailchimp is an all-in-one marketing platform for managing customer relationships, creating campaigns, and automating communications. By integrating Mailchimp with TickX, experience providers can create and sync highly targeted audiences built from real-time ticketing data, while also automating email communications triggered by specific booking behaviours such as ticket purchases, add-ons, or visit history.
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TickX Audience Builder allows you to create powerful customer segments based on real-time ticket activity and automatically sync them to Mailchimp.
With TickX you can trigger automated email messages in Mailchimp based on real customer actions.
Trigger automated email campaigns promoting upgrades, add-ons, and partner experiences immediately after ticket purchase to maximise order value.
Launch automated pre-sale email campaigns to build momentum before tickets go live and prioritise high-intent audiences.
Create exclusive promotions and early access campaigns based on purchase history to increase retention and long-term loyalty.
No. You continue designing and managing campaigns directly in Mailchimp. TickX enhances your automation by ensuring those campagins are triggered by the right booking behaviours enabling more timely and personalized communcations.
The TickX and Mailchimp integration connects real-time booking data to Mailchimp, allowing you to build audience segments based on ticket purchases, visit history, and booking behaviour. It also enables you to create automated email campaigns triggered by specific customer actions, such as completed purchases, add-ons, or attendance.
Yes. TickX enables behaviour-based triggers that automatically send email campaigns in Mailchimp based on real booking activity. This includes post-purchase confirmations, pre-visit reminders, upgrade offers, abandoned cart recovery, and post-event follow-ups.
By using real-time ticketing data to power audience segmentation and email automation, you can send more relevant campaigns, recover abandoned bookings, promote upgrades, and re-engage past visitors, all of which contribute to higher conversion rates and stronger marketing ROI.
You can build high-intent Mailchimp audiences using 30+ real-time ticketing filters, including:
Practical guides, case studies, and best practices for teams using Mailchimp with TickX to improve marketing performance.
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