Drive more ticket sales on Leap with TickX’s smart marketing tools and optimized purchase flows

Leap is an all-in-one event technology platform that helps organizers plan, sell, and manage live events more effectively. TickX connects seamlessly with Leap to power fully branded, direct-to-consumer ticket buying experiences designed to drive revenue growth and audience engagement across the full event lifecycle. By using first-party ticketing data, TickX delivers actionable marketing insights, campaign  reporting, and marketing tools that help organizers better understand their audiences, and increase return on ad spend.

Connect Leap Ticketing Data to Your CRM Marketing, Email, SMS and Advertising Tools

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Designed to drive higher conversions on Leap

TickX's suite of marketing and revenue technology products, can seamlessly integrate with the Leap ticketing system and can then help teams:
  • Recover lost revenue from abandoned carts
  • Track campaign performance and connect it to ticket sales
  • Increase order value with multi-attraction bundles
  • Build high-intent audiences based on attendee behavior
  • Enable on-the-go ticket purchases with mobile-optimized booking
  • Identify drop-off points across the Leap booking journey
TickX Flows Logo

Fully branded and optimized purchase flows embedded on your site and seamlessly connected to Leap

Deliver a booking and checkout experience that lives directly on your website and reflects your brand, while Leap continues to manage ticket inventory, pricing, availability.

See it in Action
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TickX Experience Bundling Upgrade.

Increase order value with multi-attraction bundling

Give customers the flexibility to build a more complete experience by adding additional attractions or upgrades to their ticket, directly within the purchase flow, helping increase average order value without adding friction.

Boost conversions with a faster, optimized checkout experience

Help customers complete their ticket purchase faster with a streamlined, conversion-focused checkout that reduces required fields, supports autofill, and enables one-tap payments like Apple Pay.

Use tracking pixels to identify drop-off points and enhance the purchase flow

Track user behaviour across the entire booking journey, from first click to completed ticket purchase, and identify drop-off points to refine the purchase flow.
TickX IQ Logo

Connect your Leap ticketing data to your marketing stack

TickX can turns your booking data into measurable insights and marketing actions by connecting ticket purchases, sessions, and behaviour to your CRM, email, SMS, and advertising platforms.

Attribute ticket sales to paid marketing with conversion APIs

Connect ticket purchases, revenue, and order value from the Leap ticketing system directly to your marketing channels. Understand which campaigns, channels, and traffic sources actually drive ticket sales so you can optimize spend based on real revenue performance.

Track ticket sales and revenue trends from one singular place

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Get a clear, revenue-focused view of ticket sales performance using live booking data to track orders, revenue, average order value, and conversion channels in a single dashboard built specifically for ticketing.

Use Leap ticketing data to create smarter audience segments

Build high-intent audience segments based on  ticket purchases to power accurate retargeting and lookalike audiences across paid digital, email, and CRM channels.

See the full end-to-end ticket conversion funnel from Leap

Understand where buyers drop off, how demand changes by channel, and how traffic mix affects conversion without wrestling with GA4.

Trigger email and SMS marketing using real-time ticketing data

Automatically send personalized messages based on browsing, checkout, purchase, and post-purchase activity, including cart abandonment.

Recover abandoned ticket sales with cart abandonment on Leap

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Automatically trigger messages from browsing and checkout behaviour.
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Engage ticket buyers the moment they drop out of the booking flow.
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Send sequenced reminders and nudges without manual intervention.
LEAP + TICKX INTEGRATION FAQS

Answers to common questions about how TickX solutions work with Leap 

No. TickX already works with Leap. There is no separate integration project required from your team. You continue using Leap as normal while TickX supports marketing and revenue workflows on top of your existing ticketing setup.

TickX Flows integrates with the Leap ticketing system via a real-time API connection. Leap continues to manage ticket inventory, pricing, and availability, while TickX layers on an optimized booking and checkout experience and connects live ticketing data to revenue and marketing workflows.

The result is a smoother checkout for fans and measurable revenue growth for event organizers.

Yes. TickX provides a purchase flow that sits on top of the Leap ticketing system, enabling both ticket upgrades and add-ons within checkout. Buyers can be prompted to upgrade their ticket type (for example, standard entry to VIP), or add relevant extras such as ticket protection, donations, merchandise, food and beverage options, or premium experiences.

All upgrades and add-ons are served contextually based on ticket selection, with full control over imagery and benefit messaging to drive higher attachment rates without disrupting the purchase experience.

TickX provides a fully brandable purchase flow widget that sits on top of the Leap ticketing system. Clients can supply imagery, copy, colours, and brand guidelines, and the TickX team will configure and style the widget so it feels native to your website and consistent with your brand.

The result is a seamless booking experience that matches your existing design, without requiring custom front-end development from your team.

TickX captures first-party ticketing data during the purchase process using its built-in web analytics platform. That data can then be activated through TickX IQ to build high-intent audience segments, which can be synced to connected marketing platforms including HubSpot, Mailchimp, DotDigital, Salesforce, Meta, TikTok, Spotify, Google Ads, and more for smarter targeting and higher-performing campaigns.

Yes. TickX helps teams understand which channels and campaigns contribute to Leap ticket purchases by connecting marketing performance to real booking data.

No. Leap remains your ticketing system and source of truth for inventory, orders, and payments. TickX works alongside Leap to support marketing, reporting, and booking performance without replacing your existing setup.

TickX IQ uses Leap booking and purchase data to support reporting, audience building, conversion data, and attribution. Leap remains the source of truth for ticket inventory, orders, and financial reporting.

TickX Flows improves how tickets are sold on Leap by delivering a fully branded, high-converting booking journey that keeps customers on your site and increases conversion and order value.

TickX IQ improves how tickets are marketed by connecting Leap purchase data to your existing CRM, email, and advertising tools. It helps teams understand which campaigns drive ticket revenue, reduce wasted spend, and run more efficient, measurable marketing.

Together, Flows and IQ help teams convert more buyers and make better marketing decisions, without replacing Leap.

Embedding the TickX purchase flow is a straightforward process. Your team adds a single global script to your website and places a widget element on the page where you want the booking calendar to appear.

Your TickX Account Manager will provide the required widget embed details and guide you or your web administrator through the setup to ensure everything is configured correctly.

Yes. TickX supports abandoned cart recovery by responding to incomplete Leap bookings with targeted follow-up, helping teams recover missed revenue without changing their ticketing flow.

TickX is designed for teams that want better insight into ticket sales performance, more efficient marketing, and clearer revenue reporting while continuing to run ticketing through Leap.

How teams get more from Leap using TickX

Practical guides, case studies, and best practices for teams using Leap with TickX to improve ticket sales and marketing performance.

Automate marketing with the Leap ticketing system using TickX

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Discover how to integrate affiliate partners into your Leap purchase flow

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Learn how to use Leap ticketing data to build smarter audience segments

See how audience segmentation powered by ticketing data helps teams reach the right buyers, improve conversions, and sell more tickets.
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How to increase ticket sales and improve marketing efficiency on Leap with TickX

Connecting TickX to your Leap ticketing system enables a seamless, on-brand booking experience while transforming your ticketing data into actionable marketing insights. Drive higher ticket sales, better understand audience behaviour, and improve overall marketing performance with connected data and optimized purchase journeys.
  • Create an intuitive booking journey that increases conversions
  • Enable multi-attraction bookings to grow average order value
  • Connect campaign performance directly to ticket revenue
  • Make smarter growth decisions using real purchase data

See how TickX works with Leap for your ticketing setup

Get a tailored walkthrough of how TickX works alongside Leap for your events and marketing stack.

We’ll show you exactly how your booking flow, checkout, and marketing data would work together including branded purchase journeys, upsells, attribution, cart abandonment and more.