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Dotdigital is an omnichannel marketing automation platform that helps brands deliver personalized customer journeys across email and SMS. With the TickX and Dotdigital integration, experience providers can create and sync high-intent audiences built from real-time ticketing data and trigger automated marketing campaigns based on booking behaviour such as ticket purchases, add-ons, or visit history.
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TickX Audience Builder allows you to create powerful customer segments based on real-time ticket activity and automatically sync them to Dotdigital.
With TickX you can trigger automated email and SMS messages in Dotdigital based on real customer actions.
Trigger automated email and SMS campaigns promoting upgrades, add-ons, and partner experiences immediately after ticket purchase to maximize order value.
Launch automated pre-sale email and SMS campaigns to build momentum before tickets go live and prioritize high-intent audiences.
Create exclusive promotions and early access campaigns based on purchase history to increase retention and long-term loyalty.
No. You continue designing and managing campaigns directly in Dotdigital. TickX enhances your marketing by automatically triggering campaigns based on real booking behaviour, enabling more timely and personalized communications with minimal manual effort.
The TickX and Dotdigital integration connects real-time booking data to Dotdigital, allowing you to build audience segments based on ticket purchases, visit history, and booking behaviour. It also enables you to trigger automated email and SMS campaigns based on specific customer actions, such as completed purchases, add-ons, or attendance.
Yes. TickX enables behaviour-based triggers that automatically send email and SMS campaigns in Dotdigital based on real booking activity. This includes post-purchase confirmations, pre-visit reminders, upgrade offers, abandoned cart recovery, and post-event follow-ups.
By using real-time ticketing data to power audience segmentation and campaign automation, you can send more relevant messages, recover abandoned bookings, promote upgrades, and re-engage past visitors, all of which contribute to higher conversion rates and stronger marketing ROI.
You can build high-intent Dotdigital audiences using 30+ real-time ticketing filters, including:
Practical guides, case studies, and best practices for teams using Dotdigital with TickX to improve marketing performance.
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